It’s the most effective and most crucial form of advertising in the marketing world. More than television, direct mail, or any form of Pay Per Click advertising, referral marketing is the best way to jump over the trust factor that can come from a competitive sales environment. There’s no form of sales more effective than a good friend sharing a great experience. Unfortunately, many business owners think that great word of mouth comes naturally with good service. Usually, a stream of great referrals come from a concerted marketing effort. That is exactly what ComSeo seeks to provide.