In the social media world, most of your potential customers are creatures of habit. They iuses the same services, visit the same websites, and enjoy similar content. A good social marketing campaign can grab attention, but a great one will help them change their habits, integrating your brand into their daily social experience.
We know the ins and outs of all the social networks, both established and ascendant. Just as importantly, we know which networks are friendliest to which niches, so there will never be a chance of getting caught flatfooted.
That isn’t easy – it takes a serious insight into customer behavior.