When you’re an owner of a small business, you pay for results. You expect a certain level of reliable performance from your employees, and when you make an investment, you expect it to show results. But one of the big problems with transitioning a business to the online world is knowing where you should spend and why. Ignorance in the online world isn’t bliss – and if you don’t tackle possible problems with enthusiasm, you could miss out on a lot of profit.
At the end of the day, you can spend thousands of dollars on promotion, search engine placement, and a slick design, but none of it will be completely effective if your company’s website doesn’t have a good e-commerce platform.