Conversion Rate Optimization

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Whether a business is taking its first steps online or climbing to the next level, most people think of bringing targeted traffic to their websites as an uphill fight – but that’s only half the battle. The amount of traffic that you bring your website isn’t nearly as important as the number of people who take action – whether it’s by joining the mailing list or becoming a loyal customer. The art of continually improving a website so that as many viewers as possible take action on it is called conversion rate optimization, or CRO for short.

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Description

Whether a business is taking its first steps online or climbing to the next level, most people think of bringing targeted traffic to their websites as an uphill fight – but that’s only half the battle. The amount of traffic that you bring your website isn’t nearly as important as the number of people who take action – whether it’s by joining the mailing list or becoming a loyal customer. The art of continually improving a website so that as many viewers as possible take action on it is called conversion rate optimization, or CRO for short.