Even the most gifted archer can't hit a bullseye in the dark, and even the smartest business owner can't connect with a customer without knowing who they are and what they want. We deploy a customized research plan based on your unique assets and challenges, and then we use a combination of quantitative and qualitative research to get inside the minds of your target audience.
We'll also put your current assets and challenges under a microscope and help you find opportunities. We'll ferret out the unique, desirable benefits your brand offers for the price, both tangible and emotional. That kind of approach can give you impact in the short term and sustainable growth in the long term.
It's critical to have a brand strategy - it's one of the first steps of a smart market research process because it sets the tone for all the choices you make in the future. Setting this brand strategy takes a combination of creative research and careful thinking – that's why we look closely at your tag line, design ethos, and even your company's name to make sure that they can connect with your potential customers.
When marketers speak of "target demographics", there's a dangerous tendency to reduce that target to a set of demographic clones. But chances are that your customers come in a variety of ages, income ranges, and cultures. If this is the case, we can create a range of customer profiles and craft highly targeted, database-driven messages that connect with all your prospects on an individual level.
It's important to have a look at the competitive landscape before committing to a course of action. We'll look at the market position of each of your competitors, the budget they have at their disposal and what they spend on media and personnel, their messaging and the methods they use to carve out a unique place in the market – not to blindly emulate it, but to learn from their successes and mistakes so that you can start off on the right foot.
The market isn't just about your competition or your customers – trends in the marketplace are impossible to ignore. As we look at your competition, we'll get a clearer picture of the ups and downs of your overall market, and weigh it against your assets so you know the worthiness of a product, or even an entire market! This doesn't just give you a view of the market when you enter, it gives you a view of potential problems that can impact you or your customers in the future.
ComSeo delivers a complete set of marketing solutions that combine your energy and our experience to deliver greater profits and a higher share of your market, no matter what your size. We know that it feels great to know that you’ve done your homework - it gives you confidence in your future. Fill out the form and we’ll help you exceed your goals.